Issues and Innovation in Retailing: Integrated Marketing Communications (IMC) and Security Issues.
This paper outlines the concept of Integrated Marketing Communications: A feedback model that employs the information generated by electronic sales as market research data and employs it to fine tune a rifle-targeted marketing approach. Subsequently, the security issues that this technology raises are explored. These include security of financial information and privacy questions. 6 pgs. Bibliography lists 12 sources.
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