Discount Brokerages: The Importance of the Internet.
It is the Internet that has spurred the enormous growth of discount brokerage in the post 1995 period. The Internet is the lifeblood of the discount brokerage, and its existence is almost wholly dependent on the ability of the Internet to reach, and effectively serve, the armchair global investor. Accordingly, the future shape of the Internet will determine the success or failure of the discount brokerage. To a lesser degree, the discount brokerage will determine the future shape of the Internet, at least in terms of its application to financial services. 10.5 pgs. 17 f/c. 6b.
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