The Present Cross-Cultural Imperative In Social Psychology.
The rise of cross-cultural approaches within social psychology and other of the social sciences may have the effect of saving a good deal of preliminary research that is geared expressly to phenomena within a single human group. In heterogeneous societies there is likely to be demand for information that by its formulation and progress already contains a cross-cultural dimension. If the purpose of social science, at large, involves the testing of possible theories and models for social improvement, it will have to contend with what at first appear to be complicating factors in increased numbers of places and situations in which cross or inter-cultural dynamics are at work. 8 pgs. 13 f/c. 20b.
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