Advantages and Flaws in V.O. Keys Retrospective Model of Electorate Choice
V.O. Key states that, more often than not, that campaign promises cant be trusted. Key, however, recasts this negative as a new method to allow a voter to evaluate candidates: judgment based on the previous actions of the incumbents party. To boil the question down to its simplest, Key would have the potential voter ask, Am I better off now than I was before this administration? as a basis for the decision. This model, while appealing for its intuitiveness and simplicity, does have limitations.
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