The Ongoing Validity of the Theories of Harold Innis and Marshall McLuhan.
This paper focuses on the theories of Innis and McLuhan remain valid with regard to the likely impact of current mass media upon culture and consciousness in Canada. The work of both men, in their emphasis on the past and on some of the universals of the human condition, encourage a view of contemporary reality in a linear or even cyclical context that may be lost, in effect, when drawing too firm a mental line between the Modern and the post-Modern.
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