This paper investigates the case of the Ford Pinto and its design and production from the perspective of utilitarianism. The position of this paper is that the creation of the Pinto did not fit the ethical requirements of utilitarianism due to the fact that the overall costs in terms of long- term payouts and the negative reputation that the Pinto attached to the Ford brand name. Five questions designed to address this end are answered to better clarify this position.
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