Toyota Corollas - How Are They Marketed In The United States
This paper investigates the marketing of Toyota Corollas in the United States, and concentrates on the following areas: on exploring the target market; on a discussion of the present product and price structure; an investigation of the distribution strategy and marketing communication; and finally, on making conclusions regarding the appropriateness of the specific marketing mix as it relates to the target market. The core of the paper is really utilizing the 4Ps of marketing: product, price, promotion and place (distribution) in relation to the Toyota Corolla. 10 pgs. 15 f/c. 4b.
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