Investigates the soft drink industry from it's inception to present day. Details the major players and their rise to the top of this industry. Shows the importance of advertising and niche marketing which is particular to this industry. Gives examples of how soft drink companies used niche marketing to corner different sectors of the market. Reaches into the future of this industry and shows how this industry and it's responsibilities are changing. 9 pgs. 20 f/c. 11b.
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