Italy is renowned, around the world, for their food, but would Hershey Foods Corporations products, so loved by the American people, be welcomed here? Through careful research and analysis, a sound marketing plan can be developed to help ensure Hersheys success in their attempt to become an American import to Italy. Although this will demand substantial financial resources, but, in the end should pay for themselves, with one more country knowing the pure delight of Hersheys products.
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