This paper is on customer service principles and practices of the Ultimate Beauty Center. It discusses the problems they were having and possible solutions. The Ultimate Beauty Center has had a relatively successful existence and share of the market in South Bend, Indiana, starting out as a small one-corner room facial beauty shop seven years ago. Since then, it gradually but steadily grew, sharing the market with only a few other shops in its immediate area, consisting of schools and offices. In the next 3 years, the hair and nail sections were added, and most of their customers were students and working women. Today, it has its own tastefully designed building with modern equipment and machinery, which have attracted an increasing number of customers from adjacent towns and states as well as problems resulting from the creation of a new and experimental department meant to handle customers' requirements.
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