Current Business: An Investment Analysis Suggests Johnson and Johnsons most recent Coup may not be a Coup at all.
This paper is a review of a 13 December 2004 announcement that pharmaceutical behemoth Johnson and Johnson had taken over Guidant, an implantable defibrillator company. The review concludes the takeover does not address the eroding market share J&J is experiencing in the prescription drug market as a result of pending patent expirations and increased competition; hence, the investment analysis concludes this takeover should be viewed cautiously by investors.
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