Corporate History and Evaluation of Esprit de Corp.
This undergraduate level paper focuses upon the business history of San Francisco based fashion company, Esprit de Corp. It looks at the highly successful beginnings of the company, its rocky slump and near bankruptcy in the early 1990's and its new resurgence within the fashion industry. It focuses also upon the changes that have been occurring: changes in CEO's, clothing lines, marketing, and structural management. 10 pgs. Bibliography lists 10 sources.
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