RightNow! is a hip and trendy fashion retailer specializing in womens off-price clothing. This five-year-old company had successfully taken a stodgy retailer and transformed it into a thriving, exciting business. With stores in 28 states and a flourishing web site, RightNow!s CEO, Hank Adamson, has led the company, with its 165 employees, to prosperity. However, a recent incident has dampened the spirits of the growing company and its rightfully proud CEO.