Modesto is a town with a long history of irrigation use. In fact, it is probably one of the most experienced in the US. This points to strong brand loyalties and high barriers to entry. However, the population of Modesto is young and growing quickly. Many newcomers will be making their first sprinkler purchases and therefore be potential targets for a successful marketing campaign. The statistics indicate that the 20-44 age group is the largest market segment, followed by those under 15, those aged 45-64 and finally 65+. While Modesto is increasingly popular for young families, it is also a hotspot for retirees. This opens the door to several market segments. 12 pgs. No bibliography provided.
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